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Peloton's rebrand and new offerings 'a smart shift' after years of tumult

By A Mystery Man Writer
Last updated 18 May 2024
Peloton's rebrand and new offerings 'a smart shift' after years of tumult
The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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